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Effective Credit Union Marketing Strategies for Millennials and Gen Z
on February 21, 2018
How Credit Unions Can Effectively Market to Millennials and Gen Z Marketing to Millennials and Gen Z requires a nuanced approach that takes into account their distinct characteristics and preferences. While Millennials are typically considered digital natives, Gen Z has grown up with technology as an integral part of...
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Can Recycled Paper be Used Indefinitely? – Myth Vs. Fact
on January 31, 2018
Surprising Facts About Paper Recycling People often assume that we can recycle paper over and over indefinitely. The truth is not so simple. Think of it this way, there is a limit to how many times shirts can be laundered. At some point, they lose so much of their fiber that they start to come apart. Paper itself is...
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How Color Statements Can Transform your Financial Documents
on January 12, 2018
Benefits of Adding Color to Transactional Customer Documents? There are many advantages of adding color to financial statements and other documents. Many companies still haven't realized just how valuable a well-designed document is to their business. If your print and digital statements are not the most exciting...
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What is Paper’s True Carbon Footprint? – Myth vs. Fact
on December 20, 2017
What is the carbon footprint of paper use? Do you feel guilty when you ask your bank for paper statements and not just eDelivery? Electronic banking helps banks save money on printing, mailing, and postage. However, don’t confuse their paperless marketing with environmental awareness. The fact is, most...
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Is Paper a Renewable Resource? – Myth vs. Fact
on October 17, 2017
Is Paper a Sustainable Resource? Paper can be a sustainable resource if it is produced from responsibly managed forests and recycled after use. However, if it is produced from virgin wood or not recycled, it can have a negative impact on the environment. Avoiding the use of wood is not the way to protect forests in the...
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Creating a Successful Email Drip Marketing Campaign
on October 10, 2017
How to Start and Email Drip Campaign In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software application that...
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Is The Paper and Packaging Industry Destroying Forests? – Myth Vs. Fact
on August 16, 2017
Is Paper Use Really Bad for the Environment and is it Destroying our Forests? Myth Vs. Fact Blog Series Part 1/8 We all want to be environmentally sensitive, and yet there are some myths that have grown up like bacteria in a broken refrigerator that have given print and mail a bad smell. We’d like to wipe those...
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Maximizing Customer Engagement with Email Drip Campaigns
on June 8, 2017
What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective. The...