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Marketing Automation Software to Enhance Your Campaigns
on May 2, 2017
In today's fast-paced digital world, marketing automation has become an essential tool for businesses to streamline their marketing efforts, increase efficiency, and generate more leads. By automating repetitive tasks and leveraging multiple communication channels, marketing automation software empowers marketers to focus...
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Social Media Marketing: Boost Customer Engagement
on April 6, 2017
Using Social Media Marketing to Boost Customer Engagement Social media marketing, when utilized properly is a great strategy for building engagement with your consumers. Social media has evolved drastically over the last couple of years. One thing about social media marketing that will never change is the best way to...
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Understanding Customer Analytics: Predictive Insights for Success
on March 20, 2017
How to Use Data-Driven Analytics to Predict Customer Behavior? Ever found yourself wishing you had a crystal ball to know exactly what your significant other wanted on a special occasion? Well, while we can't offer you a mystical solution, we can introduce you to the wonders of customer analytics. By diving into the...
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The Ultimate Guide to Millennial Marketing
on March 10, 2017
Reaching Millennials and Gen Z: The Power of Direct Mail In the ever-evolving world of marketing, businesses must adapt their strategies to cater to the unique preferences and behaviors of different generations. Millennials, aged 18 to 34, and Generation Z, the generation following them, present both challenges and...
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Document Design: Key Principles and Best Practices
on March 3, 2017
The Importance of Customer Document Design in Effective Communications The old saying goes that you only get one chance to make a first impression and that is so true when marketing to consumers. Using outdated design strategies and layouts for your client communications could be costing your company valuable...
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Achieving Brand Consistency Through Color Management
on February 23, 2017
See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different media....
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Create a Seamless Customer Experience to Achieve Multichannel Brand Consistency
on February 4, 2017
The significance of eCommerce has grown significantly in recent years. Nowadays, consumers expect more than just basic information when they visit a company's website. They desire an experience that mirrors the level of service they receive in physical stores. To meet these expectations, businesses must strive to create a...
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Personalized Marketing: The Road Less Traveled
on January 28, 2017
The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric...