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The Benefits of Digital Printing: 5 Criteria to Consider
on January 21, 2024
Can my Business Benefit from Digital Color Printing? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater engagement,...
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4 Effective Direct Mail Strategies to Build your Brand
on January 15, 2024
New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to improve your...
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Postal Optimization Guide: How to Reduce Postage Costs
on January 10, 2024
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece or...
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Why Are Paper Prices Going Up? Here’s Why Paper Costs So Much
on November 21, 2023
The Effect of Higher Paper Prices on the Print Industry In the last few years, there has been a combination of factors leading to paper price increases. With a combination of price hikes, increased demand, availability issues, and other related factors, the following dynamics are responsible for the recent shift in the...
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An Ultimate Guide to the USPS: Certified Mail, Move Update, Mailer Scorecard, Address Cleansing
on November 21, 2023
The United States Postal Service (USPS) offers a complex array of tools, services, mail types, discounts, regulations, and insider tips for mail management that can be challenging to grasp. To shed light on this intricate landscape, we present a comprehensive guide that empowers businesses to effectively navigate and...
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Why Auto Finance Companies Should Utilize Direct Mail Services
on June 23, 2023
In today's digital age, we constantly consume information from various brands through emails, web ads, social media and even text messaging. This may tempt some auto finance companies to focus solely on digital marketing, but one traditional communication channel still gets customers’ motors running: letter printing and...
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Myths About Outsourcing Print and Mail
on April 20, 2023
Do you remember a time that you reached out to a company and were able to get your question answered or issue resolved quickly and to your satisfaction? How about another time when you couldn’t reach anyone and were given the run around – with less than stellar results? Service is the cornerstone of every...
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Why Direct Mail Marketing Is Still Relevant in the Digital Age
on March 16, 2023
Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other digital...