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Social Media Strategies for Credit Unions to Better Engage with Members
on August 21, 2020
5 Tips to Enhance Your Credit Union’s Social Media Marketing Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the web than...
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What is the Pantone Color Matching System?
on June 12, 2020
How Does the Pantone Color of the Year Affect Marketing Trends? Pantone revolutionized the printing industry by creating its Pantone Matching System (PMS). PMS is a patented numbering system assigned to chips of color and designed to provide consistent and accurate color in production, regardless of the printing...
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How to Choose the Best Print and Mail Vendor?
on May 29, 2020
Are you considering transitioning to outsourcing your company's high-volume print and mail jobs, but uncertain about choosing the right service provider? Not all print and mail vendors are equal. Each business faces unique challenges, expectations, and regulatory requirements in communicating with customers through print...
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How to Create a Successful Virtual Event
on May 20, 2020
What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like face-to-face...
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Increase ROI with Well-Designed Customer Documents
on April 22, 2020
Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like FSSI,...
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Millennials Love Direct Mail: Common Myths Busted
on April 6, 2020
The Truth About Millennials and Direct Mail Marketing It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more,...
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Improve Your Customer Service By Adding SMS Text Messages
on March 20, 2020
Boost Customer Satisfaction with SMS Text Messages Text messaging is one of the most innovative forms of communication developed in the Digital Age – instantly putting information into people’s hands. And It’s quickly becoming a valuable tool for businesses, with 78% of consumers saying that text messages are the...
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Omnichannel vs. Multichannel Marketing: Differences and Use Cases
on December 16, 2019
What is the Difference Between Omnichannel and Multichannel? In this age of social media and technological advancements, marketing professionals have a plethora of channels at their disposal to reach customers. With so many options available, it's important to determine whether an omnichannel or multichannel approach...