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Omnichannel vs. Multichannel Marketing: Differences and Use Cases
on December 16, 2019
What is the Difference Between Omnichannel and Multichannel? In this age of social media and technological advancements, marketing professionals have a plethora of channels at their disposal to reach customers. With so many options available, it's important to determine whether an omnichannel or multichannel approach...
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Benefits of a HIPAA-Compliant Printing and Mailing
on November 27, 2019
Maintaining data security and privacy is a top priority for today’s healthcare providers and health insurance companies, especially when it comes to patient communications. However, current rules and regulations can make compliance a timely and costly endeavor. That’s why partnering with a third-party, HIPAA-compliant...
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Call-to-Action Examples and Best Practices that Convert
on November 13, 2019
Design Your Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to draw in your readers...
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Cybersecurity Awareness: Data Security and Privacy Tips
on October 28, 2019
October - A Month Dedicated to Protecting Your Information October is National Cybersecurity Awareness Month (NCSAM). As the Digital Age expands further into the home and office, it’s always important to take extra precautions when it comes to your data. Cybersecurity is a growing and flourishing field that helps...
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Use Variable Data Printing to Personalize Transactional and Marketing Documents
on June 27, 2019
Variable Data Printing (VDP): Increasing Response Rates and Enhancing Customer Experience Variable data printing (VDP) is a powerful tool used in personalized marketing to improve response rates, resonate with customers, and enhance the overall customer experience. By incorporating personalization into transactional...
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Postal Terms Glossary and USPS Acronyms
on March 7, 2019
123 | A | B | C | D |E | F | G | H | I |J | | K | L| M | | N | O | P | Q |R | S | T | U |V | W | X | Y | Z As a trusted expert in high-volume print and mail outsourcing, FSSI has developed a deep understanding of the complex USPS and mailing terminology over our nearly 45 years of industry experience. We have compiled...
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Complete Glossary of Graphic Design and Print Terms
on March 7, 2019
Glossary of Printing Terms and Commonly Used Graphic Design Terminology A | B | C | D |E | F | G | H | I |J | | K | L| M | | N | O | P | Q |R | S | T | U |V | W | X | Y | Z This print terms glossary covers a wide range of industry-specific language, graphic design terminology and from fundamental concepts like ink...
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Outsourcing Printing vs. In-House Printing: Could Your Business Benefit from Outsourcing?
on January 25, 2019
There are many benefits of outsourcing printing. For one, outsourcing high-volume printing and mailing jobs is one way to ensure that you can reduce costs and maximize profits, focus on higher-value, revenue-generating tasks, better allocate your company’s resources, have the proper compliance controls in place, and...