“Customer Experience and Engagement” Category
Millennials Love Direct Mail: Common Myths Busted
on April 6, 2020
The Truth About Millennials and Direct Mail Marketing It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products...
Improve Your Customer Service By Adding SMS Text Messages
on March 20, 2020
Boost Customer Satisfaction with SMS Text Messages Text messaging is one of the most innovative forms of communication developed in the Digital Age – instantly putting information into people’s hands. And It’s quickly becoming a valuable tool for businesses, with 78% of consumers saying that text...
Omnichannel vs. Multichannel Marketing: Differences and Use Cases
on December 16, 2019
What is the Difference Between Omnichannel and Multichannel? In this age of social media and technological advancements, marketing professionals have a plethora of channels at their disposal to reach customers. With so many options available, it's important to determine whether an omnichannel or multichannel...
Call-to-Action Examples and Best Practices that Convert
on November 13, 2019
Design Your Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to draw in...
Use Variable Data Printing to Personalize Transactional and Marketing Documents
on June 27, 2019
Variable Data Printing (VDP): Increasing Response Rates and Enhancing Customer Experience Variable data printing (VDP) is a powerful tool used in personalized marketing to improve response rates, resonate with customers, and enhance the overall customer experience. By incorporating personalization into...
Improve Payment Remittance and Collections with Multichannel Payments
on October 30, 2018
Tips to Improve Payment Remittance for Customers In the fast-paced world of banking and finance, timely payment remittance is crucial for the success and stability of any organization. While businesses often rely on their customers to make payments, issues may arise when payments are delayed. Research...
Myth Vs. Fact: Debunking the Paperless Society
on June 21, 2018
Choosing Between Paper and Digital: Understanding Consumer Preferences Contrary to popular belief, the complete transition to a full paperless society is not always welcomed by consumers. A large percentage of people wish to retain the flexibility of paper-based, postal, and electronic communications. As...
Pay Via Text: Convenient and Secure Mobile Payments
on June 8, 2018
How Do Text Message Payments Work? Text message payments are a straightforward process. Customers can pay by text message by sending a text message from their mobile phone to a number, known as a short code, assigned to your business. The payment is then added to the customer’s monthly phone bill or charged...