“Direct Mail Marketing” Category
Why Print and Direct Mail Marketing Still Works for Millennials
Millennials make up 36% of the workforce. They hold the purchasing power. And they are completely ignoring your digital ads. Growing up with the internet made this generation exceptionally good at tuning it out. Emails, banners, push notifications. Background noise. Print breaks the pattern. A physical...
Dimensional Mailers: Taking Direct Mail to the Next Level
USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...
Improve Auto Finance Communications with Print and Mail Outsourcing
The auto finance industry is experiencing rapid growth, presenting lenders with new opportunities and challenges. As companies focus on core business activities like acquisitions, collections, and compliance, managing customer communications can become a costly distraction. Outsourcing print and mail services...
4 Effective Direct Mail Strategies to Build your Brand
New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to...
Postal Optimization Guide: How to Reduce Postage Costs
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece...
Why Auto Finance Companies Should Utilize Direct Mail Services
In today's digital age, we constantly consume information from various brands through emails, web ads, social media and even text messaging. This may tempt some auto finance companies to focus solely on digital marketing, but one traditional communication channel still gets customers’ motors running: letter...
Why Direct Mail Marketing Is Still Relevant in the Digital Age
Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other...
Print and Mail Outsourcing Services: The Complete Guide
High-volume transactional mail carries zero margin for error. That is why regulated organizations rely on print and mail outsourcing services to handle statements, bills, and critical notices. Aging equipment, rising postal rates, and strict compliance audits leave little room to run an internal print shop...