“How-to Guides” Category
Get More Out of Your Transactional Customer Documents
on March 25, 2024
Improve the Impact of Transactional Customer Statements In an earlier post, we explained that even a transactional customer document can have way more value to your business than most think. A bank statement, invoice, bill, or regulatory document can become a valuable touchpoint to interact with your...
Dimensional Mailers: Taking Direct Mail to the Next Level
on March 21, 2024
USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...
The Benefits of Certified Mail: An Ultimate Guide
on February 21, 2024
In today's fast-paced digital era, where communication is predominantly conducted through emails, messaging apps, and online platforms, the value of physical mail may sometimes be overlooked. However, there are situations where the importance of reliable, trackable, and secure delivery cannot be understated....
The Benefits of Digital Printing: 5 Criteria to Consider
on January 21, 2024
Can my Business Benefit from Digital Color Printing? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate digital color. Studies suggest that the business advantages, including greater engagement,...
Postal Optimization Guide: How to Reduce Postage Costs
on January 10, 2024
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece...
An Ultimate Guide to the USPS: Certified Mail, Move Update, Mailer Scorecard, Address Cleansing
on November 21, 2023
The United States Postal Service (USPS) offers a complex array of tools, services, mail types, discounts, regulations, and insider tips for mail management that can be challenging to grasp. To shed light on this intricate landscape, we present a comprehensive guide that empowers businesses to effectively...
Why Direct Mail Marketing Is Still Relevant in the Digital Age
on March 16, 2023
Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other...
How to Select the Right Colors to Match your Campaign Objectives
on March 9, 2023
We, humans, are a highly visual bunch. How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by uploading more than 300 hours of video per...