“How-to Guides” Category

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Complete Glossary of Graphic Design and Print Terms

FSSI logo FSSI on March 7, 2019

Glossary of Printing Terms and Commonly Used Graphic Design Terminology A | B | C | D |E | F | G | H | I |J | | K | L| M | | N | O | P | Q |R | S | T | U |V | W | X | Y | Z This print terms glossary covers a wide range of industry-specific language, graphic design terminology and from fundamental concepts...

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Effective Credit Union Marketing Strategies for Millennials and Gen Z

FSSI logo FSSI on February 21, 2018

How Credit Unions Can Effectively Market to Millennials and Gen Z Marketing to Millennials and Gen Z requires a nuanced approach that takes into account their distinct characteristics and preferences. While Millennials are typically considered digital natives, Gen Z has grown up with technology as an integral...

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Creating a Successful Email Drip Marketing Campaign

FSSI logo FSSI on October 10, 2017

How to Start and Email Drip Campaign In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software...

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Maximizing Customer Engagement with Email Drip Campaigns

FSSI logo FSSI on June 8, 2017

What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective....

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The Ultimate Guide to Millennial Marketing

FSSI logo FSSI on March 10, 2017

Reaching Millennials and Gen Z: The Power of Direct Mail In the ever-evolving world of marketing, businesses must adapt their strategies to cater to the unique preferences and behaviors of different generations. Millennials, aged 18 to 34, and Generation Z, the generation following them, present both...

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How to Create a Seamless Customer Experience Using Omnichannel?

FSSI logo FSSI on September 29, 2015

Omnichannel Strategies for your Customer Experience Customer experience marketing ensures that current or potential customers enjoy the same experience no matter how or where they encounter a particular company. Whether it’s sales, maintenance, management, or other departments and personnel for virtually...

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