“Marketing Strategies” Category
Creating a Successful Email Drip Marketing Campaign
on October 10, 2017
How to Start and Email Drip Campaign In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software...
Maximizing Customer Engagement with Email Drip Campaigns
on June 8, 2017
What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective....
Marketing Automation Software to Enhance Your Campaigns
on May 2, 2017
In today's fast-paced digital world, marketing automation has become an essential tool for businesses to streamline their marketing efforts, increase efficiency, and generate more leads. By automating repetitive tasks and leveraging multiple communication channels, marketing automation software empowers...
Social Media Marketing: Boost Customer Engagement
on April 6, 2017
Using Social Media Marketing to Boost Customer Engagement Social media marketing, when utilized properly is a great strategy for building engagement with your consumers. Social media has evolved drastically over the last couple of years. One thing about social media marketing that will never change is the...
The Ultimate Guide to Millennial Marketing
on March 10, 2017
Reaching Millennials and Gen Z: The Power of Direct Mail In the ever-evolving world of marketing, businesses must adapt their strategies to cater to the unique preferences and behaviors of different generations. Millennials, aged 18 to 34, and Generation Z, the generation following them, present both...
Create a Seamless Customer Experience to Achieve Multichannel Brand Consistency
on February 4, 2017
The significance of eCommerce has grown significantly in recent years. Nowadays, consumers expect more than just basic information when they visit a company's website. They desire an experience that mirrors the level of service they receive in physical stores. To meet these expectations, businesses must strive...
Personalized Marketing: The Road Less Traveled
on January 28, 2017
The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric...