“Printing” Category
The Benefits of Digital Printing: 5 Criteria to Consider
on January 21, 2024
Can my Business Benefit from Digital Color Printing? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate digital color. Studies suggest that the business advantages, including greater engagement,...
Why Are Paper Prices Going Up? Here’s Why Paper Costs So Much
on November 21, 2023
The Effect of Higher Paper Prices on the Print Industry In the last few years, there has been a combination of factors leading to paper price increases. With a combination of price hikes, increased demand, availability issues, and other related factors, the following dynamics are responsible for the recent...
Benefits of Outsourcing Print and Mail: Save Time and Money
on April 21, 2022
Understanding the benefits of outsourcing print and mail starts with defining the process. Print outsourcing encompasses handling all aspects of printing, mailing, document management, multi-channel delivery, and even marketing by a dedicated third-party company. Businesses across industries constantly strive to...
Offset vs. Digital Printing: Differences and Use Cases
on September 8, 2021
Advancements in print technology are changing the communications playing field when it comes to quality, affordability and cutting-edge capabilities. Offset printing and digital printing are the major processes by which print jobs are undertaken – both utilizing four-color printing methods. Each option has its...
The Types of Transactional Documents and Marketing Mailers We Process
on August 4, 2021
Effective customer communication is a critical part of business for organizations worldwide in our connected, fast-paced world. Companies produce and distribute a wide variety of documents for their customers, vendors, regulators, internal communications and more. This article explores the types of documents...
Maintaining Brand Consistency: Importance of Color Management
on July 21, 2021
Color management plays a vital role in maintaining brand consistency, which is essential for brand recognition. Successful companies understand that a recognizable brand is their superpower, setting them apart from the competition. This article will delve into the concept of color management, its significance in...
How to Choose the Best Print and Mail Vendor?
on May 29, 2020
Are you considering transitioning to outsourcing your company's high-volume print and mail jobs, but uncertain about choosing the right service provider? Not all print and mail vendors are equal. Each business faces unique challenges, expectations, and regulatory requirements in communicating with customers...
Use Variable Data Printing to Personalize Transactional and Marketing Documents
on June 27, 2019
Variable Data Printing (VDP): Increasing Response Rates and Enhancing Customer Experience Variable data printing (VDP) is a powerful tool used in personalized marketing to improve response rates, resonate with customers, and enhance the overall customer experience. By incorporating personalization into...