Santa Ana, California Enhanced productivity, time savings spotlighted in a nationwide rollout featuring eLSO™ the little blue “spokesclock”
FSSI, a leading provider of customer-communications solutions, has launched a new marketing campaign promoting its flagship offering, letterStreamOne™ (LSO). LSO is a customizable online application that dramatically reduces the time companies spend on the creation, updating and mailing of time-sensitive correspondence, such as compliance letters and daily notices.
Campaign Centers on Familiar Challenges
In financial institutions and other companies, managing and tracking changes to government-mandated documents is a pressure-filled time-crunch that pits internal teams against strict compliance requirements and unyielding deadlines. Banks, credit unions, brokerage houses, mortgage and auto finance companies who fail to comply risk stiff fines and penalties, and diminished brand equity. With its unique review and approval features, LSO streamlines the entire letter management process, while storing thousands of templates into a central, secure repository. A customizable kitting matrix, also developed by FSSI, automatically matches letters to special inserts and forms, offering even greater time-savings for larger, more complex mailings.
Theme Encourages Customers to “Put Time Back on Your Side”
The campaign’s benefit-centered theme “Put Time Back on Your Side” features eLSO, an affable but industrious character (and product namesake) to cheerfully illustrate the solution’s myriad timesaving advantages. “When you’re printing tens of thousands of letters, time literally is money,” says FSSI president, Jennifer Dietz. “eLSO embodies what letterStreamOne™ is all about—speed, productivity and time savings. His face resembles a digital clock to remind customers of the efficiencies and ROI made possible through our industry best practices and best-in-class technologies.”
Traditional and Online Media
FSSI’s new letterStreamOne™ push is expected to reach audiences through a blended marketing effort comprising traditional elements, such as tradeshows, whitepapers, newsletters and direct mail, as well as online media like educational webinars and streaming video/audio. Because FSSI values and integrates client feedback into its product development, plans for a user’s group and executive blog, where visitors can post product-related feedback, are also in the works.
“Our campaign goal is not only to present an easier, faster way to manage correspondence but to provide the resources necessary to help people make an informed purchase decision,” says Sales and Marketing VP, Steve Bolaris We also want to connect with current LSO users and let them know we’re listening. Some of our new campaign elements enable us to do this quite effectively.”
How letterStreamOne™ Works
A secure, web-based solution, letterStreamOne™ lets authorized users compose and store thousands of templates—online, in real time, 24/7, using MS-Word®. Integrated with FSSI’s print-and-mail processing engine, LSO allows users to proof against sample data, and print, all within hours, with complete hierarchical control and approval tracking. letterStreamOne™ is linked to FSSI’s digital printing-and-fulfillment center, so even print quantities into the millions can be turned around quickly, with 100% data accuracy and integrity.
About FSSI, developer of letterStreamOne™
Founded in 1980, FSSI is a full-service print-and-mail leader specializing in the secure, high volume production and delivery of targeted customer communications. FSSI’s printed and online solutions reduce clients’ overhead, capital expenditures and postal costs while providing unprecedented audit controls.
FSSI developed letterStreamOne™ and many industry data-management best practices. It serves the financial services, telecom, public utilities, healthcare and other sectors. For more information, contact our Sales Department at (714) 436-3316, sales@fssi-ca.com. Or visit the letterStreamOne™ landing page and download a colorful, informative LSO flowchart.
About FSSI
FSSI is an employee owned, WBE-certified document outsourcing company that helps businesses maximize their impact and strategic value through highly customizable print-mail and digital communication solutions. Serving the financial, insurance, healthcare and other regulated industries, FSSI is well-versed in the security and data practices necessary to handle confidential customer information and remain compliant. Learn more about FSSI's capabilities by visiting fssi-ca.com. For business opportunities, please contact Executive Vice President of Business Development Dan Palmquist at 714.436.3300 or .