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The Importance of Data Security and Privacy
on April 18, 2018
Why is Data Security and Privacy Important? Is your company doing enough to safeguard your sensitive customer data? Data security and privacy are vital if you want to protect the sensitive personal information of your customers. Not to mention, maintaining your company’s reputation. Don’t be fooled into thinking...
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Myth Vs. Fact – Will Going Paperless Save the Environment?
on March 19, 2018
Will Replacing Print and Mail with Electronic Media Save the Environment? What could be more environmentally friendly than just sending electrons over wires where they magically form into documents on your desktop, laptop, or cell phone? The answer is in what it takes to get those little electrons to line up and do...
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Credit Union Marketing Strategies for Generation Z?
on February 21, 2018
How to Effectively Market your Credit Union to Gen Z? Credit Unions need to apply different marketing strategies to target different demographics. To this end, many of you have already spent a great deal of time and money developing millennial marketing strategies. However, in the case of Generation Z (consumers...
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Myth Vs. Fact – Can Recycled Paper be Used Indefinitely?
on January 31, 2018
Surprising Facts About Paper Recycling People often assume that we can recycle paper over and over indefinitely. The truth is not so simple. Think of it this way, there is a limit to how many times shirts can be laundered. At some point, they lose so much of their fiber that they start to come apart. Paper itself is...
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How Color Can Improve Boring Financial Statements?
on January 12, 2018
Benefits of Adding Color to Statements and Customer Documents? There are many advantages of adding color to financial statements and other documents. Many companies still haven't realized just how valuable a well-designed document is to their business. If your print and digital statements are not the most exciting...
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Myth Vs. Fact – The Paper Industry’s Carbon Footprint
on December 20, 2017
Myth Vs. Fact: What is Paper's True Carbon Footprint? Do you feel guilty when you ask your bank for paper statements and not just eDelivery? Electronic banking helps banks save money on printing, mailing, and postage. However, don’t confuse their paperless marketing with environmental awareness. The fact is,...
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Myth Vs. Fact – Paper and the Environment
on October 17, 2017
Is Paper a Renewable Resource? Avoiding the use of wood is not the way to protect forests for the long term. It is precisely the areas of the world that consume the least wood that continue to suffer the greatest forest loss. Myth: Paper is bad for the environment Fact: Recycled Paper is one of the few truly...
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Email Drip Marketing: How to Start an Email Drip Campaign
on October 10, 2017
How to Start an Email Drip Campaign? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software application that...