Blog
Read
Article
How Color Can Improve Boring Financial Statements?
on January 12, 2018
Benefits of Adding Color to Statements and Customer Documents? There are many advantages of adding color to financial statements and other documents. Many companies still haven't realized just how valuable a well-designed document is to their business. If your print and digital statements are not the most exciting...
Read
Article
Myth Vs. Fact – The Paper Industry’s Carbon Footprint
on December 20, 2017
Myth Vs. Fact: What is Paper's True Carbon Footprint? Do you feel guilty when you ask your bank for paper statements and not just eDelivery? Electronic banking helps banks save money on printing, mailing, and postage. However, don’t confuse their paperless marketing with environmental awareness. The fact is,...
Read
Article
Myth Vs. Fact – Paper and the Environment
on October 17, 2017
Is Paper a Renewable Resource? Avoiding the use of wood is not the way to protect forests for the long term. It is precisely the areas of the world that consume the least wood that continue to suffer the greatest forest loss. Myth: Paper is bad for the environment Fact: Recycled Paper is one of the few truly...
Read
Article
Email Drip Marketing: How to Start an Email Drip Campaign
on October 10, 2017
How to Start an Email Drip Campaign? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software application that...
Read
Article
Myth Vs. Fact – Is The Paper and Packaging Industry Destroying Forests?
on August 16, 2017
Is the Paper and Packaging Industry Really Destroying Forests? Myth Vs. Fact Blog Series Part 1/8 We all want to be environmentally sensitive, and yet there are some myths that have grown up like bacteria in a broken refrigerator that have given print and mail a bad smell. We’d like to wipe those moldy shelves...
Read
Article
Email Drip Marketing: Enhance Lead Nurturing and Customer Engagement
on June 8, 2017
What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective. The...
Read
Article
Modern Marketing Automation: Boost Lead Generation with Personalization
on May 2, 2017
In today's fast-paced digital world, marketing automation has become an essential tool for businesses to streamline their marketing efforts, increase efficiency, and generate more leads. By automating repetitive tasks and leveraging multiple communication channels, marketing automation software empowers marketers to focus...
Read
Article
Benefits of Outsourcing Print and Mail – Reduce Costs, Risks, Increase Efficiency
on April 21, 2017
Benefits of Outsourcing Print and Mail There are many benefits to print outsourcing. But first of all, we need to define the term print outsourcing. Outsourcing printing is when all printing, mailing, document management, multichannel delivery, and even marketing is handled by a third-party company. Businesses in...