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Myth Vs. Fact – Should We Get Rid of Paper Packaging
Should We Stop Using Paper and Paper Packaging? Paper-based packaging is not only made of recycled material but it can also be recycled and has an excellent environmental record. The primary function of packaging in all its forms; plastics, tins, glass, and paperboard are to protect goods while in transit, storage, and...
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Myths Vs. Facts – Do People Want to Receive Their Critical Communications Electronically?
Myth Vs. Fact: Do Customers Really Want a Fully Paperless Society? Contrary to popular belief, the complete transition to a full paperless society is not always welcomed by consumers. A large percentage of people wish to retain the flexibility of paper-based, postal, and electronic communications. As North America...
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Pay Via Text: The Future of Mobile Payments for the Finance Industry
How Do Text Message Payments Work? Text message payments are a straightforward process. The customer can pay by text message by sending a text message from their mobile phone to a number, known as a short code, assigned to your business. The payment is then added to the customer’s monthly phone bill or charged to a...
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Myth Vs. Fact – Is Using Paper Bad for the Environment?
Is Paper as Environmentally Damaging as People Think? There are a lot of misconceptions about paper and paper products. Our landfills are filling up fast, and it’s mostly with paper, right? Wrong. Most paper isn’t recycled, right? Wrong. Paper recycling isn’t all that efficient, right? Wrong. Making sure...
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How Banks and Credit Unions Can Leverage Marketing Automation?
Marketing Automation Strategies for Banks and Credit Unions Engaging banking customers has become increasingly difficult in the last couple of years. The traditional marketing funnel of mass media advertising to a broad audience is long gone. The rise of new platforms such as Netflix, Facebook, and Instagram has only...
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The Importance of Data Security and Privacy
Why is Data Security and Privacy Important? Is your company doing enough to safeguard your sensitive customer data? Data security and privacy are vital if you want to protect the sensitive personal information of your customers. Not to mention, maintaining your company’s reputation. Don’t be fooled into thinking...
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Myth Vs. Fact – Will Going Paperless Save the Environment?
Will Replacing Print and Mail with Electronic Media Save the Environment? What could be more environmentally friendly than just sending electrons over wires where they magically form into documents on your desktop, laptop, or cell phone? The answer is in what it takes to get those little electrons to line up and do...
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Credit Union Marketing Strategies for Generation Z?
How to Effectively Market your Credit Union to Gen Z? Credit Unions need to apply different marketing strategies to target different demographics. To this end, many of you have already spent a great deal of time and money developing millennial marketing strategies. However, in the case of Generation Z (consumers...