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Increase Your Response Rate and Reach with Direct Mail
on April 13, 2017
Direct Mail Marketing: Increase Response Rate and Reach By turning your back on direct mail, you could be ignoring a valuable revenue stream for your company. According to research by the Direct Mail Marketing Association in its 2015 report, direct response is seven times more effective than all digital channels...
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Social Media Marketing: Boost Customer Engagement
on April 6, 2017
Using Social Media Marketing to Boost Customer Engagement Social media marketing, when utilized properly is a great strategy for building engagement with your consumers. Social media has evolved drastically over the last couple of years. One thing about social media marketing that will never change is the best way to...
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Use Customer Analytics to Forecast Your Consumer’s Next Purchase
on March 20, 2017
How to Use Analytics to Predict Customer Behavior? Have you ever daydreamed about how much easier it would be to just know what your significant other wanted on a special occasion? Take a look at the advertisements they receive and you just might find your answers! By studying customer analytics, it's...
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Millennial Marketing Strategies: How to Market to Millennials?
on March 10, 2017
How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's consumers. Consumers...
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Is Poor Customer Document Design Hurting Your Company’s Business?
on March 3, 2017
The Importance of Effective Communication in Customer Documents The old saying goes that you only get one chance to make a first impression and that is so true when marketing to consumers. Using outdated design strategies and layouts for your client communications could be costing your company valuable...
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Achieving Brand Consistency Through Color Management
on February 23, 2017
See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different media....
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Is Your Company Getting the Most Out of Certified Mail?
on February 14, 2017
A Guide to Certified Mail from the USPS Any company that has even mail a single letter has probably heard of certified mail. But there is a lot more that goes into Certified Mail than it appears on the surface. We put together a quick guide to help you get the most out of Certified Mail. USPS Certified Mail is one of...
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How to Achieve Multichannel Brand Consistency and Seamless Customer Experience
on February 4, 2017
How to Create a Seamless Omnichannel Customer Experience? The significance of eCommerce has grown significantly in recent years. Nowadays, consumers expect more than just basic information when they visit a company's website. They desire an experience that mirrors the level of service they receive in physical stores....