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Personalized Marketing: The Road Less Traveled
on January 28, 2017
The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric...
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Mobile Wallets Leave Traditional Wallets in the Past
on January 20, 2017
How Mobile Wallets are Changing the Way We Handle Payments? In a story published in May 2014, the Washington Post reported that eight in ten people carried less than $50 in their wallets. In the months since then, there’s a good chance that statistic has increased to nine in ten. Most people carry wallets to keep...
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How to Create a Seamless Customer Experience Using Omnichannel?
on September 29, 2015
Omnichannel Strategies for your Customer Experience Customer experience marketing ensures that current or potential customers enjoy the same experience no matter how or where they encounter a particular company. Whether it’s sales, maintenance, management, or other departments and personnel for virtually any...
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Document Design Strategies for Millennials
on September 2, 2015
Millennial Marketing A quick word of caution for any brands with a document management strategy. Marketing to Millennials matters to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will discuss...
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What is USPS Dimensional Mail and How Can you Benefit?
on June 24, 2015
USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...
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Getting More Business Value out of Transactional Customer Documents
on May 26, 2015
Document Value Checklist: Turn Paper into Gold In an earlier post, we explained that even a transactional customer document can have way more value to your business than most think. A bank statement, invoice, bill, or regulatory document can become a valuable touchpoint to interact with your customers. We mentioned how...
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5 Things to Consider Before Moving to Full-Color Digital Printing
on April 20, 2015
Is Digital Color the Right Choice for your Business? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater engagement,...
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4 Effective Direct Mail Strategies to Build your Brand
on January 15, 2015
New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to improve your...