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Increase ROI with Well-Designed Customer Documents
on April 22, 2020
Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like FSSI,...
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Top 5 Myths About Millennials and Direct Mail
on April 6, 2020
It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...
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5 Ways Text Messaging Improves Your Customer Service Strategy
on March 20, 2020
SMS Text Messages Text messaging is one of the most innovative forms of communication developed in the Digital Age – instantly putting information into people’s hands. And It’s quickly becoming a valuable tool for businesses, with 78% of consumers saying that text messages are the fastest way to reach them for...
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Omnichannel vs. Multichannel Marketing
on December 16, 2019
Thanks to the progression of social media and technology, there are more channels and avenues to reach customers than ever before. Whether it’s a new campaign or re-targeting effort, today’s businesses can maximize the opportunity to approach customers from multiple angles and channels – increasing brand awareness,...
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Benefits of a HIPAA-Compliant Print and Mail Outsource Partner
on November 27, 2019
Maintaining data security and privacy is a top priority for today’s healthcare providers and health insurance companies, especially when it comes to your patient communications. However, current rules and regulations can make compliance a timely and costly endeavor. That’s why partnering with a third-party,...
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Call-to-Action Examples and Best Practices that Convert
on November 13, 2019
Design Your Marketing Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to draw in...
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Cybersecurity Awareness: Data Security and Privacy Tips
on October 28, 2019
October - A Month Dedicated to Protecting Your Information October is National Cybersecurity Awareness Month (NCSAM). As the Digital Age expands further into the home and office, it’s always important to take extra precautions when it comes to your data. Cybersecurity is a growing and flourishing field that helps...
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Variable Data Printing: Add Personalization in your Marketing
on June 27, 2019
Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. When done correctly, this approach is...