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Social Media Strategies for Credit Unions
on August 21, 2020
5 Tips to Enhance Your Credit Union’s Social Media Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the web than ever before,...
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What is the Pantone Color Matching System?
on June 12, 2020
Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s name included,...
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How to Choose the Best Print and Mail Outsourcing Vendor?
on May 29, 2020
Ready to make the switch to outsourcing your company’s high-volume print and mail, but not sure which service provider to choose? Not all print and mail vendors are the same. Every business has unique challenges, expectations and regulatory requirements when it comes to printing and mailing communications to their...
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How to Create a Successful Virtual Event
on May 20, 2020
What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like face-to-face...
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Increase ROI with Well-Designed Customer Documents
on April 22, 2020
Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like FSSI,...
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Top 5 Myths About Millennials and Direct Mail
on April 6, 2020
It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...
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5 Ways Text Messaging Improves Your Customer Service Strategy
on March 20, 2020
SMS Text Messages Text messaging is one of the most innovative forms of communication developed in the Digital Age – instantly putting information into people’s hands. And It’s quickly becoming a valuable tool for businesses, with 78% of consumers saying that text messages are the fastest way to reach them for...
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Omnichannel vs. Multichannel Marketing
on December 16, 2019
Thanks to the progression of social media and technology, there are more channels and avenues to reach customers than ever before. Whether it’s a new campaign or re-targeting effort, today’s businesses can maximize the opportunity to approach customers from multiple angles and channels – increasing brand awareness,...