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Benefits of a HIPAA-Compliant Print and Mail Outsource Partner
on November 27, 2019
Maintaining data security and privacy is a top priority for today’s healthcare providers and health insurance companies, especially when it comes to your patient communications. However, current rules and regulations can make compliance a timely and costly endeavor. That’s why partnering with a third-party,...
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Call-to-Action Examples and Best Practices that Convert
on November 13, 2019
Design Your Marketing Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to draw in...
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Cybersecurity Awareness: Data Security and Privacy Tips
on October 28, 2019
October - A Month Dedicated to Protecting Your Information October is National Cybersecurity Awareness Month (NCSAM). As the Digital Age expands further into the home and office, it’s always important to take extra precautions when it comes to your data. Cybersecurity is a growing and flourishing field that helps...
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Variable Data Printing: Add Personalization in your Marketing
on June 27, 2019
Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. When done correctly, this approach is...
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10 Postal Optimization Tips to Reduce Postage Costs
on May 31, 2019
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece or...
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Postal Terms Glossary
on March 7, 2019
Glossary of Postal Terms: USPS Mailing Terminology Defined 123 | A | B | C | D |E | F | G | H | I |J | | K | L| M | | N | O | P | Q |R | S | T | U |V | W | X | Y | Z 123 2DAD (2D document assembly) –Instructs inserter on how the document is assembled, ie: how many pages, where one document ends and a new...
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Glossary of Printing Terms
on March 7, 2019
Glossary of Printing Terms and Graphic Design Terminology A | B | C | D |E | F | G | H | I |J | | K | L| M | | N | O | P | Q |R | S | T | U |V | W | X | Y | Z A Achromatic – This a designating color perceived to have zero saturation, meaning no hue. These are colors like neutral grays, white, and black. It...
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In-House Printing vs. Print Outsourcing: Is It Time to Make the Switch?
on January 25, 2019
In-House Printing vs. Outsourcing Print and Mail There are many benefits of outsourcing printing. For one, outsourcing high-volume printing and mailing jobs is one way to ensure that you can reduce costs and maximize profits, focus on higher-value, revenue-generating tasks, better allocate your company’s resources,...