“Banks and Credit Unions” Category

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Social Media Strategies for Credit Unions

FSSI logo FSSI Marketing on August 21, 2020

5 Tips to Enhance Your Credit Union’s Social Media Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the web than...

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How to Choose the Best Print and Mail Outsourcing Vendor?

FSSI logo Kelly McConville on May 29, 2020

Ready to make the switch to outsourcing your company’s high-volume print and mail, but not sure which service provider to choose? Not all print and mail vendors are the same. Every business has unique challenges, expectations and regulatory requirements when it comes to printing and mailing communications to...

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5 Ways Text Messaging Improves Your Customer Service Strategy

FSSI logo FSSI Marketing on March 20, 2020

SMS Text Messages Text messaging is one of the most innovative forms of communication developed in the Digital Age – instantly putting information into people’s hands. And It’s quickly becoming a valuable tool for businesses, with 78% of consumers saying that text messages are the fastest way to reach...

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Variable Data Printing: Add Personalization in your Marketing

FSSI logo Kelly McConville on June 27, 2019

Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. When done correctly, this...

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Improve Payment Remittance and Collections with Multichannel Payments

FSSI logo Kelly McConville on October 30, 2018

Tips to Improve Payment Remittance for Customers In business, getting paid on time is very important to the success and health of a company. Most businesses provide a service, bill their customers, and await a remittance payment. When payments are delayed, the problem may be out of your control. According to...

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Pay Via Text: The Future of Mobile Payments for the Finance Industry

FSSI logo Kelly McConville on June 8, 2018

How Do Text Message Payments Work? Text message payments are a straightforward process. The customer can pay by text message by sending a text message from their mobile phone to a number, known as a short code, assigned to your business. The payment is then added to the customer’s monthly phone bill or...

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How Banks and Credit Unions Can Leverage Marketing Automation?

FSSI logo Kelly McConville on April 19, 2018

Marketing Automation Strategies for Banks and Credit Unions Engaging banking customers has become increasingly difficult in the last couple of years. The traditional marketing funnel of mass media advertising to a broad audience is long gone. The rise of new platforms such as Netflix, Facebook, and Instagram...

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Credit Union Marketing Strategies for Generation Z?

FSSI logo Kelly McConville on February 21, 2018

How to Effectively Market your Credit Union to Gen Z? Credit Unions need to apply different marketing strategies to target different demographics. To this end, many of you have already spent a great deal of time and money developing millennial marketing strategies. However, in the case of Generation Z...

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