“Customer Experience and Engagement” Category
How to Create a Successful Virtual Event
What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like...
Increase ROI with Well-Designed Customer Documents
Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like...
Top 5 Myths About Millennials and Direct Mail
It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...
5 Ways Text Messaging Improves Your Customer Service Strategy
SMS Text Messages Text messaging is one of the most innovative forms of communication developed in the Digital Age – instantly putting information into people’s hands. And It’s quickly becoming a valuable tool for businesses, with 78% of consumers saying that text messages are the fastest way to reach...
Omnichannel vs. Multichannel Marketing
Thanks to the progression of social media and technology, there are more channels and avenues to reach customers than ever before. Whether it’s a new campaign or re-targeting effort, today’s businesses can maximize the opportunity to approach customers from multiple angles and channels – increasing brand...
Call-to-Action Examples and Best Practices that Convert
Design Your Marketing Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to...
Variable Data Printing: Add Personalization in your Marketing
Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. When done correctly, this...
Improve Payment Remittance and Collections with Multichannel Payments
Tips to Improve Payment Remittance for Customers In business, getting paid on time is very important to the success and health of a company. Most businesses provide a service, bill their customers, and await a remittance payment. When payments are delayed, the problem may be out of your control. According to...