“Direct Mail” Category
Letter Printing and Mailing: Modernizing Traditional Marketing
on October 9, 2023
Communicating through mailed letters has been possible in the United States since 1775, when the first post office was established. The process and power of partnering with a letter printing and mailing company has grown and evolved since the infancy days of the postal system, sustaining relevancy with the...
Leveraging Direct Mail Marketing in Auto Finance
on June 20, 2023
In today's digital age, we constantly consume information from various brands through emails, web ads, social media and even text messaging. This may tempt some auto finance companies to focus solely on digital marketing, but one traditional communication channel still gets customers’ motors running: letter...
The Differences Between Offset and Digital Printing
on September 8, 2021
Advancements in print technology are changing the communications playing field when it comes to quality, affordability and cutting-edge capabilities. Offset and digital printing are the major processes by which print jobs are undertaken – both utilizing four-color printing methods. Each option has its...
The Types of Documents We Process at FSSI
on August 4, 2021
Effective customer communication is a critical part of business for organizations worldwide in our connected, fast-paced world. Companies produce and distribute a wide variety of documents for their customers, vendors, regulators, internal communications and more. This article explores the types of documents...
Top 5 Myths About Millennials and Direct Mail
on April 6, 2020
It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...
Variable Data Printing: Add Personalization in your Marketing
on June 27, 2019
Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. When done correctly, this...
Increase Your Response Rate and Reach with Direct Mail
on April 13, 2017
Direct Mail Marketing: Increase Response Rate and Reach By turning your back on direct mail, you could be ignoring a valuable revenue stream for your company. According to research by the Direct Mail Marketing Association in its 2015 report, direct response is seven times more effective than all digital...
Millennial Marketing Strategies: How to Market to Millennials?
on March 10, 2017
How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's consumers....