“How-to Guides” Category
Address Cleansing and the USPS Mailer Scorecard
on January 11, 2021
The beginning of a new year is the perfect time to optimize your marketing strategies. One of the most beneficial ways to do this is by address cleansing your customer mailing database. According to an Experian Data Quality survey, over 32% of address data that businesses have is inaccurate. This incorrect...
How to Choose the Best Print and Mail Outsourcing Vendor?
on May 29, 2020
Ready to make the switch to outsourcing your company’s high-volume print and mail, but not sure which service provider to choose? Not all print and mail vendors are the same. Every business has unique challenges, expectations and regulatory requirements when it comes to printing and mailing communications to...
How to Create a Successful Virtual Event
on May 20, 2020
What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like...
Increase ROI with Well-Designed Customer Documents
on April 22, 2020
Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like...
5 Ways Text Messaging Improves Your Customer Service Strategy
on March 20, 2020
SMS Text Messages Text messaging is one of the most innovative forms of communication developed in the Digital Age – instantly putting information into people’s hands. And It’s quickly becoming a valuable tool for businesses, with 78% of consumers saying that text messages are the fastest way to reach...
Call-to-Action Examples and Best Practices that Convert
on November 13, 2019
Design Your Marketing Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to...
Cybersecurity Awareness: Data Security and Privacy Tips
on October 28, 2019
October - A Month Dedicated to Protecting Your Information October is National Cybersecurity Awareness Month (NCSAM). As the Digital Age expands further into the home and office, it’s always important to take extra precautions when it comes to your data. Cybersecurity is a growing and flourishing field that...
10 Postal Optimization Tips to Reduce Postage Costs
on May 31, 2019
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece...