“How-to Guides” Category
Postal Terms Glossary
on March 7, 2019
Glossary of Postal Terms: USPS Mailing Terminology Defined 123 | A | B | C | D |E | F | G | H | I |J | | K | L| M | | N | O | P | Q |R | S | T | U |V | W | X | Y | Z 123 2DAD (2D document assembly) –Instructs inserter on how the document is assembled, ie: how many pages, where one document ends...
Glossary of Printing Terms
on March 7, 2019
Glossary of Printing Terms and Graphic Design Terminology A | B | C | D |E | F | G | H | I |J | | K | L| M | | N | O | P | Q |R | S | T | U |V | W | X | Y | Z A Achromatic – This a designating color perceived to have zero saturation, meaning no hue. These are colors like neutral grays, white, and...
Credit Union Marketing Strategies for Generation Z?
on February 21, 2018
How to Effectively Market your Credit Union to Gen Z? Credit Unions need to apply different marketing strategies to target different demographics. To this end, many of you have already spent a great deal of time and money developing millennial marketing strategies. However, in the case of Generation Z...
Email Drip Marketing: How to Start an Email Drip Campaign
on October 10, 2017
How to Start an Email Drip Campaign? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software...
Email Drip Marketing: Enhance Lead Nurturing and Customer Engagement
on June 8, 2017
What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective....
Benefits of Outsourcing Print and Mail – Reduce Costs, Risks, Increase Efficiency
on April 21, 2017
Benefits of Outsourcing Print and Mail There are many benefits to print outsourcing. But first of all, we need to define the term print outsourcing. Outsourcing printing is when all printing, mailing, document management, multichannel delivery, and even marketing is handled by a third-party company....
Increase Your Response Rate and Reach with Direct Mail
on April 13, 2017
Direct Mail Marketing: Increase Response Rate and Reach By turning your back on direct mail, you could be ignoring a valuable revenue stream for your company. According to research by the Direct Mail Marketing Association in its 2015 report, direct response is seven times more effective than all digital...
Millennial Marketing Strategies: How to Market to Millennials?
on March 10, 2017
How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's consumers....