“Marketing Strategies” Category
Why Millennials Trust Print Marketing
Let’s challenge the idea that print is dying and Millennials have moved on. Millennials make up 36% of the U.S. workforce and hold significant purchasing power, so how they engage with marketing matters. While they grew up in a digital-first environment, data tells a more nuanced story. 62% of Millennials read...
How Printed Patient Statements Support Patient Engagement in Healthcare
Patient statements do more than communicate a balance due. For healthcare providers, health plans, and billing organizations, a clear, personalized statement can help patients understand what they owe, what action to take next, and where to find support. When produced through a secure, HIPAA-compliant...
Outsourcing Letter Printing and Mailing Services
Professional letter printing and mailing services have evolved significantly since the first U.S. post office opened in 1775. Modern print and mail outsourcing leverages sophisticated automation and data management to keep physical mail highly effective despite digital communication dominance. Direct mail...
Leveraging Direct Mail Marketing in Auto Finance
In today's digital age, we constantly consume information from various brands through emails, web ads, social media and even text messaging. This may tempt some auto finance companies to focus solely on digital marketing, but one traditional communication channel still gets customers’ motors running: letter...
Member Retention and Growth Strategies for Credit Unions
Don’t look now but credit union members and prospects are tuning out. And who can blame them? They’re busy, distracted and numb to the thousands of impersonal, irrelevant messages that bombard their senses daily. Credit union marketers can keep trying to connect the way they have been. Or, they can engage...
Use Transpromo Marketing to Make Transactional Statements Stand Out
Transactional documents, more commonly known as bills, statements, and invoices, arrive in consumer mailboxes and inboxes every month. Companies leverage these critical communications to market to existing customers. What some companies see simply as whitespace in a document, others consider a marketing gold...
Improve CX in 2022 with an Effective Customer-Focused Marketing Strategy
Effective Customer-Focused Marketing Optimizes CX Nobody wants to do business with a company that offers an unsatisfactory customer experience (CX). Bad impressions throughout the customer journey have a huge impact on future purchases and behaviors – even more than the price or the product. In this...
Leveraging Big Data in Customer Communications
Big data is everywhere because, well — it’s BIG! Internet users, alone, generate an estimated average of 2.5 quintillion bytes (that’s A LOT - a quintillion is a number equal to 1 followed by 18 zeros) of data each day. 1 These massive data volumes are projected to double every two years. 2 All of this...