“Technology and Mobile” Category
How to Create a Successful Virtual Event
on May 20, 2020
What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like...
5 Ways Text Messaging Improves Your Customer Service Strategy
on March 20, 2020
SMS Text Messages Text messaging is one of the most innovative forms of communication developed in the Digital Age – instantly putting information into people’s hands. And It’s quickly becoming a valuable tool for businesses, with 78% of consumers saying that text messages are the fastest way to reach...
Omnichannel vs. Multichannel Marketing
on December 16, 2019
Thanks to the progression of social media and technology, there are more channels and avenues to reach customers than ever before. Whether it’s a new campaign or re-targeting effort, today’s businesses can maximize the opportunity to approach customers from multiple angles and channels – increasing brand...
Improve Payment Remittance and Collections with Multichannel Payments
on October 30, 2018
Tips to Improve Payment Remittance for Customers In business, getting paid on time is very important to the success and health of a company. Most businesses provide a service, bill their customers, and await a remittance payment. When payments are delayed, the problem may be out of your control. According to...
Pay Via Text: The Future of Mobile Payments for the Finance Industry
on June 8, 2018
How Do Text Message Payments Work? Text message payments are a straightforward process. The customer can pay by text message by sending a text message from their mobile phone to a number, known as a short code, assigned to your business. The payment is then added to the customer’s monthly phone bill or...
How Banks and Credit Unions Can Leverage Marketing Automation?
on April 19, 2018
Marketing Automation Strategies for Banks and Credit Unions Engaging banking customers has become increasingly difficult in the last couple of years. The traditional marketing funnel of mass media advertising to a broad audience is long gone. The rise of new platforms such as Netflix, Facebook, and Instagram...
The Importance of Data Security and Privacy
on April 18, 2018
Why is Data Security and Privacy Important? Is your company doing enough to safeguard your sensitive customer data? Data security and privacy are vital if you want to protect the sensitive personal information of your customers. Not to mention, maintaining your company’s reputation. Don’t be fooled into...
Email Drip Marketing: How to Start an Email Drip Campaign
on October 10, 2017
How to Start an Email Drip Campaign? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software...