Santa Ana, California FSSI upgraded its digital print technology in its Santa Ana print-mail facility with the addition of a Xerox iGen4™ full-color digital print system. The installation of the new printer improves both the quality and capacity of FSSI’s digital print output. This new print addition is great news for FSSI’s clients who are seeking faster turnaround times while maintaining high levels of quality and the opportunity for personalized communications.
Expanded print capabilities in conjunction with offline, direct-mail finishing equipment offers FSSI clients more personalized direct mail options within its high-quality, secure environment. Opportunities include 1:1 postcards, snap packs, card affixing, welcome packets, booklets, convenience checks, fundraising mailers and more. “The iGen4 has increased the amount of personalized direct mail we are able to produce, and the quality has improved. Clients are pleased to receive prints with increased color vibrancy and a variety of media options,” says Henry Perez, COO.
About Xerox iGen4™
The iGen4 is the envy of the digital print world. Quality and production speed make this digital color press a must-have in any high-volume print facility. Added bonuses to the iGen4 print system include media handling versatility and economically outputting a wide range of personalized digital and marketing materials. For example, the iGen4 can print onto paper and other substrates up to 14 x 26 inches and paper weights ranging from 16 to 130 lbs. Clients can expect high-speed, mixed-stock printing, and can choose from a variety of substrates including coated, uncoated, textured, specialty, recycled, transparencies, labels, synthetics, and many more.
Driving Relevancy with Customer Data and Marketing Services
FSSI supports more than just the print-mail aspect of these direct mail applications. FSSI’s in-house marketers and developers help analyze customer data and write programs that segment customers according to purchase behavior, interests, and preferences. Variable content such as offers, images and copy drive relevant, 1:1 messaging. FSSI clients now have a full-service direct mail partner that can focus on the strategic development of highly-customized direct mail pieces that increases response rates, and ROI of their marketing campaigns.
MarketAdvantage is a Marketing Advantage for Clients
FSSI’s growing direct mail capabilities complement the marketing solution, MarketAdvantage Personalization Suite. With MarketAdvantage, clients have the power to expand marketing capabilities by cross-selling and up-selling through targeted, multi-channel campaigns for both print and electronic documents. “MarketAdvantage enables FSSI’s clients to improve their marketing impact by personalizing their marketing needs,” explains President, Jennifer Dietz.
About FSSI
FSSI is an employee owned, WBE-certified document outsourcing company that helps businesses maximize their impact and strategic value through highly customizable print-mail and digital communication solutions. Serving the financial, insurance, healthcare and other regulated industries, FSSI is well-versed in the security and data practices necessary to handle confidential customer information and remain compliant. Learn more about FSSI's capabilities by visiting fssi-ca.com. For business opportunities, please contact Executive Vice President of Business Development Dan Palmquist at 714.436.3300 or .