Santa Ana, California FSSI has updated its brand positioning from “Customer Communications Specialists” to “Document Outsourcing Specialists.”
This refresh coincides with the company’s 2014 “Get Fit with FSSI” campaign, which presents the business case for outsourcing the redesign and secure production of mandated and time-sensitive documents, such as statements, invoices, compliance letters and mortgage portfolio communications.
FSSI Sales VP, Dan Palmquist, predicts that together the rebrand and “Get Fit” outreach will create many new opportunities with current and potential clients.
“The importance of documents and how we add value to them hasn’t been clear, nor was the fact that we are an outsourcing company. Integrating the rebrand with the “Get Fit” campaign, and our new MarketAdvantage Personalization Suite, gives companies a more accurate picture of what we can do for them, and why they might call us for help,” says Palmquist.
Why “Get Fit?”
“For one, it’s punchy and memorable,” explains FSSI president, Jennifer Dietz. “It also encourages companies to reflect on their operation and look for areas in which outsourcing document redesign and production can benefit them, such as reducing costs and improving compliance.”
“Get Fit” is also a promise.
“‘We Do the Heavy Lifting, You Get the Results’ means that by outsourcing to FSSI and leveraging our thirty-plus years of technology investments and document-production experience, clients can be more fiscally strong and strategically agile–more fit, if you will–with more resources available to grow their business and respond to market opportunities. Our comprehensive reporting tools prove out the results, so companies know exactly what they’re communicating to their customers,” Dietz says.
Maximizing Document Impact and Value
“Getting ‘Fit’ also means strengthening documents’ content and visual impact, designing them to maximize their strategic value by fulfilling their intended purpose, such as advising, informing, advertising and soliciting payment,” notes FSSI Marketing Services Manager, Yolanda Bishop.
“Some companies still view statements and similar documents as an unlikely and even pedestrian marketing medium. But to FSSI clients using our MarketAdvantage solution, on-page space represents a viable, credible touch point that, with the right tools and minimal effort, can be transformed into a powerful marketing channel that leverages digital color, targeted messaging and other enhancements to engage customers and move them into action,” says Bishop.
About FSSI
FSSI is an employee owned, WBE-certified document outsourcing company that helps businesses maximize their impact and strategic value through highly customizable print-mail and digital communication solutions. Serving the financial, insurance, healthcare and other regulated industries, FSSI is well-versed in the security and data practices necessary to handle confidential customer information and remain compliant. Learn more about FSSI's capabilities by visiting fssi-ca.com. For business opportunities, please contact Executive Vice President of Business Development Dan Palmquist at 714.436.3300 or .