“B2B” Tag

Image: Animated people sitting on a phone watching a virtual event

How to Create a Successful Virtual Event

FSSI logo Kelly McConville on May 20, 2020

What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like...

Read full article

Image: a variety of digital touchpoints

Omnichannel vs. Multichannel Marketing

FSSI logo Kelly McConville on December 16, 2019

Thanks to the progression of social media and technology, there are more channels and avenues to reach customers than ever before. Whether it’s a new campaign or re-targeting effort, today’s businesses can maximize the opportunity to approach customers from multiple angles and channels – increasing brand...

Read full article