“Customer Communications” Tag
Top 5 Myths About Millennials and Direct Mail
on April 6, 2020
It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...
In-House Printing vs. Print Outsourcing: Is It Time to Make the Switch?
on January 25, 2019
In-House Printing vs. Outsourcing Print and Mail There are many benefits of outsourcing printing. For one, outsourcing high-volume printing and mailing jobs is one way to ensure that you can reduce costs and maximize profits, focus on higher-value, revenue-generating tasks, better allocate your company’s...
Benefits of Outsourcing Print and Mail for the Insurance Industry
on October 22, 2018
How Can Outsourcing Benefit the Insurance Industry? Managing the myriad of policyholder documents involved in the insurance industry is no easy task. Many growing insurance companies are still printing their policyholder information in-house. While this method may seem more cost-efficient, in-house document...
Myths Vs. Facts – Do People Want to Receive Their Critical Communications Electronically?
on June 21, 2018
Myth Vs. Fact: Do Customers Really Want a Fully Paperless Society? Contrary to popular belief, the complete transition to a full paperless society is not always welcomed by consumers. A large percentage of people wish to retain the flexibility of paper-based, postal, and electronic communications. As North...
How Banks and Credit Unions Can Leverage Marketing Automation?
on April 19, 2018
Marketing Automation Strategies for Banks and Credit Unions Engaging banking customers has become increasingly difficult in the last couple of years. The traditional marketing funnel of mass media advertising to a broad audience is long gone. The rise of new platforms such as Netflix, Facebook, and Instagram...
How Color Can Improve Boring Financial Statements?
on January 12, 2018
Benefits of Adding Color to Statements and Customer Documents? There are many advantages of adding color to financial statements and other documents. Many companies still haven't realized just how valuable a well-designed document is to their business. If your print and digital statements are not the most...
Email Drip Marketing: Enhance Lead Nurturing and Customer Engagement
on June 8, 2017
What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective....
Modern Marketing Automation: Boost Lead Generation with Personalization
on May 2, 2017
In today's fast-paced digital world, marketing automation has become an essential tool for businesses to streamline their marketing efforts, increase efficiency, and generate more leads. By automating repetitive tasks and leveraging multiple communication channels, marketing automation software empowers...