“Direct Mail” Tag
USPS Guide: Certified Mail, Postage Optimization, Return Mail Solutions, Address Cleansing, USPS Mailer Scorecard
on July 21, 2022
In the realm of mail management, the United States Postal Service (USPS) offers an array of tools, services, mail types, discounts, regulations, and insider tips that can be challenging to grasp. To shed light on this complex landscape, we present a comprehensive guide that empowers businesses to effectively...
The Types of Documents We Process at FSSI
on August 4, 2021
Effective customer communication is a critical part of business for organizations worldwide in our connected, fast-paced world. Companies produce and distribute a wide variety of documents for their customers, vendors, regulators, internal communications and more. This article explores the types of documents...
Increase ROI with Well-Designed Customer Documents
on April 22, 2020
Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like...
Top 5 Myths About Millennials and Direct Mail
on April 6, 2020
It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...
Call-to-Action Examples and Best Practices that Convert
on November 13, 2019
Design Your Marketing Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to...
Variable Data Printing: Add Personalization in your Marketing
on June 27, 2019
Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. When done correctly, this...
Why is the Price of Paper Going Up?
on November 21, 2018
6 Factors Affecting the Cost of Paper In the last few years, there has been a combination of factors leading to increased overall costs for paper. With a combination of price hikes, increased demand, availability issues, and other related factors, the following dynamics are responsible for the recent shift in...
Increase Your Response Rate and Reach with Direct Mail
on April 13, 2017
Direct Mail Marketing: Increase Response Rate and Reach By turning your back on direct mail, you could be ignoring a valuable revenue stream for your company. According to research by the Direct Mail Marketing Association in its 2015 report, direct response is seven times more effective than all digital...