“Marketing” Tag

Image: variety of examples of customer documents

Document Design Strategies for Millennials

FSSI logo Kelly McConville on September 2, 2015

Millennial Marketing A quick word of caution for any brands with a document management strategy. Marketing to Millennials matters to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will...

Read full article

Image: a head with lots of colored arrows coming out of it

How to Select the Right Colors to Match your Campaign Objectives

FSSI logo Kelly McConville on January 15, 2015

Why Job Appropriate Color is Just Enough  We, humans, are a highly visual bunch.  How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual...

Read full article