“Postage” Tag
Address Cleansing and the USPS Mailer Scorecard
on January 11, 2021
The beginning of a new year is the perfect time to optimize your marketing strategies. One of the most beneficial ways to do this is by address cleansing your customer mailing database. According to an Experian Data Quality survey, over 32% of address data that businesses have is inaccurate. This incorrect...
How to Choose the Best Print and Mail Outsourcing Vendor?
on May 29, 2020
Ready to make the switch to outsourcing your company’s high-volume print and mail, but not sure which service provider to choose? Not all print and mail vendors are the same. Every business has unique challenges, expectations and regulatory requirements when it comes to printing and mailing communications to...
Benefits of a HIPAA-Compliant Print and Mail Outsource Partner
on November 27, 2019
Maintaining data security and privacy is a top priority for today’s healthcare providers and health insurance companies, especially when it comes to your patient communications. However, current rules and regulations can make compliance a timely and costly endeavor. That’s why partnering with a third-party,...
10 Postal Optimization Tips to Reduce Postage Costs
on May 31, 2019
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece...
Why is the Price of Paper Going Up?
on November 21, 2018
6 Factors Affecting the Cost of Paper In the last few years, there has been a combination of factors leading to increased overall costs for paper. With a combination of price hikes, increased demand, availability issues, and other related factors, the following dynamics are responsible for the recent shift in...
Is Your Company Getting the Most Out of Certified Mail?
on February 14, 2017
A Guide to Certified Mail from the USPS Any company that has even mail a single letter has probably heard of certified mail. But there is a lot more that goes into Certified Mail than it appears on the surface. We put together a quick guide to help you get the most out of Certified Mail. USPS Certified Mail...
What is USPS Dimensional Mail and How Can you Benefit?
on June 24, 2015
USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...
4 Effective Direct Mail Strategies to Build your Brand
on January 15, 2015
New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to...