“USPS” Tag
USPS Guide: Certified Mail, Postage Optimization, Return Mail Solutions, Address Cleansing, USPS Mailer Scorecard
on July 21, 2022
In the realm of mail management, the United States Postal Service (USPS) offers an array of tools, services, mail types, discounts, regulations, and insider tips that can be challenging to grasp. To shed light on this complex landscape, we present a comprehensive guide that empowers businesses to effectively...
Address Cleansing and the USPS Mailer Scorecard
on January 11, 2021
The beginning of a new year is the perfect time to optimize your marketing strategies. One of the most beneficial ways to do this is by address cleansing your customer mailing database. According to an Experian Data Quality survey, over 32% of address data that businesses have is inaccurate. This incorrect...
10 Postal Optimization Tips to Reduce Postage Costs
on May 31, 2019
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece...
Why is the Price of Paper Going Up?
on November 21, 2018
6 Factors Affecting the Cost of Paper In the last few years, there has been a combination of factors leading to increased overall costs for paper. With a combination of price hikes, increased demand, availability issues, and other related factors, the following dynamics are responsible for the recent shift in...
Benefits of Outsourcing Print and Mail – Reduce Costs, Risks, Increase Efficiency
on April 21, 2017
Benefits of Outsourcing Print and Mail There are many benefits to print outsourcing. But first of all, we need to define the term print outsourcing. Outsourcing printing is when all printing, mailing, document management, multichannel delivery, and even marketing is handled by a third-party company....
Increase Your Response Rate and Reach with Direct Mail
on April 13, 2017
Direct Mail Marketing: Increase Response Rate and Reach By turning your back on direct mail, you could be ignoring a valuable revenue stream for your company. According to research by the Direct Mail Marketing Association in its 2015 report, direct response is seven times more effective than all digital...
Is Your Company Getting the Most Out of Certified Mail?
on February 14, 2017
A Guide to Certified Mail from the USPS Any company that has even mail a single letter has probably heard of certified mail. But there is a lot more that goes into Certified Mail than it appears on the surface. We put together a quick guide to help you get the most out of Certified Mail. USPS Certified Mail...
What is USPS Dimensional Mail and How Can you Benefit?
on June 24, 2015
USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...