“Advertising” Tag
Letter Printing and Mailing Services: Connecting with Customers
on May 9, 2024
In today's digital-first world, businesses and financial institutions might overlook the enduring effectiveness of letter printing and mailing services. However, recent statistics reveal that physical mail remains a potent channel for customer communication, especially for regulatory notices and marketing...
Dimensional Mailers: Taking Direct Mail to the Next Level
on March 21, 2024
USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...
4 Effective Direct Mail Strategies to Build your Brand
on January 15, 2024
New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to...
Why Auto Finance Companies Should Utilize Direct Mail Services
on June 23, 2023
In today's digital age, we constantly consume information from various brands through emails, web ads, social media and even text messaging. This may tempt some auto finance companies to focus solely on digital marketing, but one traditional communication channel still gets customers’ motors running: letter...
Why Direct Mail Marketing Is Still Relevant in the Digital Age
on March 16, 2023
Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other...
How to Select the Right Colors to Match your Campaign Objectives
on March 9, 2023
We, humans, are a highly visual bunch. How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by uploading more than 300 hours of video per...
Use Transpromo Marketing to Make Transactional Statements Stand Out
on September 12, 2022
Transactional documents, more commonly known as bills, statements and invoices, arrive in consumer mailboxes and inboxes each month. Companies leverage these critical communications to market to existing customers. What some companies see simply as whitespace in a document, others consider a marketing gold mine...
Improve CX with an Effective Customer-Focused Marketing Strategy
on January 27, 2022
Effective Customer Experience Marketing Optimizes CX Nobody wants to do business with a company that offers an unsatisfactory customer experience (CX). Bad impressions throughout the customer journey have a huge impact on future purchases and behaviors – even more than the price or the product. In this...