“Automation” Tag
Omnichannel vs. Multichannel Marketing: Differences and Use Cases
on December 16, 2019
What is the Difference Between Omnichannel and Multichannel? In this age of social media and technological advancements, marketing professionals have a plethora of channels at their disposal to reach customers. With so many options available, it's important to determine whether an omnichannel or multichannel...
Benefits of a HIPAA-Compliant Printing and Mailing
on November 27, 2019
Maintaining data security and privacy is a top priority for today’s healthcare providers and health insurance companies, especially when it comes to patient communications. However, current rules and regulations can make compliance a timely and costly endeavor. That’s why partnering with a third-party,...
Use Variable Data Printing to Personalize Transactional and Marketing Documents
on June 27, 2019
Variable Data Printing (VDP): Increasing Response Rates and Enhancing Customer Experience Variable data printing (VDP) is a powerful tool used in personalized marketing to improve response rates, resonate with customers, and enhance the overall customer experience. By incorporating personalization into...
Should Your Insurance Company Outsource Print and Mail?
on October 22, 2018
Transforming Customer Experiences: The Power of BPO in Insurance Document Management In the dynamic landscape of the insurance industry, managing an array of policyholder documents can be overwhelming. While many insurance companies still rely on in-house printing, this blog post explores a superior...
Pay Via Text: Convenient and Secure Mobile Payments
on June 8, 2018
How Do Text Message Payments Work? Text message payments are a straightforward process. Customers can pay by text message by sending a text message from their mobile phone to a number, known as a short code, assigned to your business. The payment is then added to the customer’s monthly phone bill or charged...
Benefits of Marketing Automation for Banks and Credit Unions?
on April 19, 2018
Marketing Automation for Banks and Credit Unions Engaging banking customers has become increasingly difficult in the last couple of years. The traditional marketing funnel of mass media advertising to a broad audience is long gone. The rise of new platforms such as Netflix, Facebook, and Instagram has only...
Effective Credit Union Marketing Strategies for Millennials and Gen Z
on February 21, 2018
How Credit Unions Can Effectively Market to Millennials and Gen Z Marketing to Millennials and Gen Z requires a nuanced approach that takes into account their distinct characteristics and preferences. While Millennials are typically considered digital natives, Gen Z has grown up with technology as an integral...
Creating a Successful Email Drip Marketing Campaign
on October 10, 2017
How to Start and Email Drip Campaign In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software...