“Direct Mail” Tag
Why Are Paper Prices Going Up? Here’s Why Paper Costs So Much
on November 21, 2023
The Effect of Higher Paper Prices on the Print Industry In the last few years, there has been a combination of factors leading to paper price increases. With a combination of price hikes, increased demand, availability issues, and other related factors, the following dynamics are responsible for the recent...
An Ultimate Guide to the USPS: Certified Mail, Move Update, Mailer Scorecard, Address Cleansing
on November 21, 2023
The United States Postal Service (USPS) offers a complex array of tools, services, mail types, discounts, regulations, and insider tips for mail management that can be challenging to grasp. To shed light on this intricate landscape, we present a comprehensive guide that empowers businesses to effectively...
Why Direct Mail Marketing Is Still Relevant in the Digital Age
on March 16, 2023
Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other...
The Types of Transactional Documents and Marketing Mailers We Process
on August 4, 2021
Effective customer communication is a critical part of business for organizations worldwide in our connected, fast-paced world. Companies produce and distribute a wide variety of documents for their customers, vendors, regulators, internal communications and more. This article explores the types of documents...
Increase ROI with Well-Designed Customer Documents
on April 22, 2020
Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like...
Millennials Love Direct Mail: Common Myths Busted
on April 6, 2020
The Truth About Millennials and Direct Mail Marketing It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products...
Call-to-Action Examples and Best Practices that Convert
on November 13, 2019
Design Your Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to draw in...
Use Variable Data Printing to Personalize Transactional and Marketing Documents
on June 27, 2019
Variable Data Printing (VDP): Increasing Response Rates and Enhancing Customer Experience Variable data printing (VDP) is a powerful tool used in personalized marketing to improve response rates, resonate with customers, and enhance the overall customer experience. By incorporating personalization into...