“Document Design” Tag
Enhancing Security Billing Statements with Targeted Marketing Messages
on April 23, 2024
Do you realize that a typical security billing statement has the potential to be a powerful marketing tool? According to Yahoo Finance, 40-50% of people carefully review their billing statements. Yahoo Finance Transactional documents like statements, letters and notices are usually recurring, containing...
Get More Out of Your Transactional Customer Documents
on March 25, 2024
Improve the Impact of Transactional Customer Statements In an earlier post, we explained that even a transactional customer document can have way more value to your business than most think. A bank statement, invoice, bill, or regulatory document can become a valuable touchpoint to interact with your...
Dimensional Mailers: Taking Direct Mail to the Next Level
on March 21, 2024
USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...
Document Design Best Practices for Millennials and Gen Z
on March 13, 2024
Marketing to Millennials: Leveraging Document Redesign for Success Millennials have tremendous purchasing power and matter to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will discuss how...
Postal Optimization Guide: How to Reduce Postage Costs
on January 10, 2024
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece...
How to Select the Right Colors to Match your Campaign Objectives
on March 9, 2023
We, humans, are a highly visual bunch. How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by uploading more than 300 hours of video per...
Maintaining Brand Consistency: Importance of Color Management
on July 21, 2021
Color management plays a vital role in maintaining brand consistency, which is essential for brand recognition. Successful companies understand that a recognizable brand is their superpower, setting them apart from the competition. This article will delve into the concept of color management, its significance in...
Improving Monthly Customer Statements: Document Design Tips for Engagement
on May 24, 2021
Improve Customer Engagement with Well-Designed Transactional Statements Creating extraordinary customer statements goes beyond just conveying information; it's about nurturing relationships, boosting brand awareness, and increasing payment remittance. Discover these fun and authoritative tips to transform...