“Millennials” Tag

Image: variety of examples of customer documents.

Document Design Best Practices for Millennials and Gen Z

FSSI logo FSSI on March 13, 2024

Marketing to Millennials: Leveraging Document Redesign for Success Millennials have tremendous purchasing power and matter to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will discuss how...

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Increase ROI with Well-Designed Customer Documents

FSSI logo FSSI on April 22, 2020

Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like...

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Millennials Love Direct Mail: Common Myths Busted

FSSI logo FSSI on April 6, 2020

The Truth About Millennials and Direct Mail Marketing It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products...

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Use Variable Data Printing to Personalize Transactional and Marketing Documents

FSSI logo FSSI on June 27, 2019

Variable Data Printing (VDP): Increasing Response Rates and Enhancing Customer Experience Variable data printing (VDP) is a powerful tool used in personalized marketing to improve response rates, resonate with customers, and enhance the overall customer experience. By incorporating personalization into...

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Effective Credit Union Marketing Strategies for Millennials and Gen Z

FSSI logo FSSI on February 21, 2018

How Credit Unions Can Effectively Market to Millennials and Gen Z Marketing to Millennials and Gen Z requires a nuanced approach that takes into account their distinct characteristics and preferences. While Millennials are typically considered digital natives, Gen Z has grown up with technology as an integral...

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Image: megaphone with the text calling all millennials.

The Ultimate Guide to Millennial Marketing

FSSI logo FSSI on March 10, 2017

Reaching Millennials and Gen Z: The Power of Direct Mail In the ever-evolving world of marketing, businesses must adapt their strategies to cater to the unique preferences and behaviors of different generations. Millennials, aged 18 to 34, and Generation Z, the generation following them, present both...

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