“ROI” Tag
Get More Out of Your Transactional Customer Documents
on March 25, 2024
Improve the Impact of Transactional Customer Statements In an earlier post, we explained that even a transactional customer document can have way more value to your business than most think. A bank statement, invoice, bill, or regulatory document can become a valuable touchpoint to interact with your...
Postal Optimization Guide: How to Reduce Postage Costs
on January 10, 2024
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece...
Why Direct Mail Marketing Is Still Relevant in the Digital Age
on March 16, 2023
Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other...
How to Select the Right Colors to Match your Campaign Objectives
on March 9, 2023
We, humans, are a highly visual bunch. How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by uploading more than 300 hours of video per...
Use Transpromo Marketing to Make Transactional Statements Stand Out
on September 12, 2022
Transactional documents, more commonly known as bills, statements and invoices, arrive in consumer mailboxes and inboxes each month. Companies leverage these critical communications to market to existing customers. What some companies see simply as whitespace in a document, others consider a marketing gold mine...
Guide to Print and Mail Outsourcing
on January 11, 2022
Are you considering making the switch to outsourcing your high-volume print, mail and digital customer communications? You are not alone. As companies grow and/or financial, technology and capacity needs change, outsourcing business processes can become a necessary and vital tool for success. Banks, credit...
Increase ROI with Well-Designed Customer Documents
on April 22, 2020
Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like...
Call-to-Action Examples and Best Practices that Convert
on November 13, 2019
Design Your Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to draw in...