“Marketing Strategies” Category
Letter Printing and Mailing: Modernizing Traditional Marketing
on October 9, 2023
Communicating through mailed letters has been possible in the United States since 1775, when the first post office was established. The process and power of partnering with a letter printing and mailing company has grown and evolved since the infancy days of the postal system, sustaining relevancy with the...
Leveraging Direct Mail Marketing in Auto Finance
on June 20, 2023
In today's digital age, we constantly consume information from various brands through emails, web ads, social media and even text messaging. This may tempt some auto finance companies to focus solely on digital marketing, but one traditional communication channel still gets customers’ motors running: letter...
Member Retention and Growth Strategies for Credit Unions
on February 8, 2023
Don’t look now but credit union members and prospects are tuning out. And who can blame them? They’re busy, distracted and numb to the thousands of impersonal, irrelevant messages that bombard their senses daily. Credit union marketers can keep trying to connect the way they have been. Or, they can engage...
Use Transpromo Marketing to Make Transactional Statements Stand Out
on September 9, 2022
Transactional documents, more commonly known as bills, statements, and invoices, arrive in consumer mailboxes and inboxes every month. Companies leverage these critical communications to market to existing customers. What some companies see simply as whitespace in a document, others consider a marketing gold...
Improve CX in 2022 with an Effective Customer-Focused Marketing Strategy
on January 27, 2022
Effective Customer-Focused Marketing Optimizes CX Nobody wants to do business with a company that offers an unsatisfactory customer experience (CX). Bad impressions throughout the customer journey have a huge impact on future purchases and behaviors – even more than the price or the product. In this...
Leveraging Big Data in Customer Communications
on April 13, 2021
Big data is everywhere because, well — it’s BIG! Internet users, alone, generate an estimated average of 2.5 quintillion bytes (that’s A LOT - a quintillion is a number equal to 1 followed by 18 zeros) of data each day. 1 These massive data volumes are projected to double every two years. 2 All of this...
Improve Customer Engagement with Strategically-Designed Utility Bills
on December 10, 2020
Gas, electric, water, cable, waste management and more – almost every resident uses these utilities and subsequently needs to pay their bills. These utility bills or statements provide a unique opportunity to communicate with this dedicated audience, from providing payment due and account information to...
Social Media Strategies for Credit Unions
on August 21, 2020
5 Tips to Enhance Your Credit Union’s Social Media Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the web than...