“Variable Data Personalization” Category
Use Transpromo Marketing to Make Transactional Statements Stand Out
on September 9, 2022
Transactional documents, more commonly known as bills, statements, and invoices, arrive in consumer mailboxes and inboxes every month. Companies leverage these critical communications to market to existing customers. What some companies see simply as whitespace in a document, others consider a marketing gold...
Leveraging Big Data in Customer Communications
on April 13, 2021
Big data is everywhere because, well — it’s BIG! Internet users, alone, generate an estimated average of 2.5 quintillion bytes (that’s A LOT - a quintillion is a number equal to 1 followed by 18 zeros) of data each day. 1 These massive data volumes are projected to double every two years. 2 All of this...
Want to Streamline Bill Payments? Add These Three Things to Your Statements.
on January 26, 2021
Billing statements have come a long way. Upgrades to design, such as the inclusion of color and graphics, have made statements much easier to consume. Digital printing took these changes to another level, enabling techniques such as personalization and data-driven graphics enhancements that allow billers to...
Top 5 Myths About Millennials and Direct Mail
on April 6, 2020
It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...
Variable Data Printing: Add Personalization in your Marketing
on June 27, 2019
Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. When done correctly, this...
How Banks and Credit Unions Can Leverage Marketing Automation?
on April 19, 2018
Marketing Automation Strategies for Banks and Credit Unions Engaging banking customers has become increasingly difficult in the last couple of years. The traditional marketing funnel of mass media advertising to a broad audience is long gone. The rise of new platforms such as Netflix, Facebook, and Instagram...
Millennial Marketing Strategies: How to Market to Millennials?
on March 10, 2017
How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's consumers....
Personalized Marketing: The Road Less Traveled
on January 28, 2017
The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric...