“Advertising” Tag

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Letter Printing and Mailing: Modernizing Traditional Marketing

FSSI logo FSSI Marketing on October 9, 2023

Communicating through mailed letters has been possible in the United States since 1775, when the first post office was established. The process and power of partnering with a letter printing and mailing company has grown and evolved since the infancy days of the postal system, sustaining relevancy with the...

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Use Transpromo Marketing to Make Transactional Statements Stand Out

FSSI logo FSSI Marketing on September 9, 2022

Transactional documents, more commonly known as bills, statements, and invoices, arrive in consumer mailboxes and inboxes every month. Companies leverage these critical communications to market to existing customers. What some companies see simply as whitespace in a document, others consider a marketing gold...

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Improve CX in 2022 with an Effective Customer-Focused Marketing Strategy

FSSI logo FSSI Marketing on January 27, 2022

Effective Customer-Focused Marketing Optimizes CX Nobody wants to do business with a company that offers an unsatisfactory customer experience (CX). Bad impressions throughout the customer journey have a huge impact on future purchases and behaviors – even more than the price or the product. In this...

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The Marketing Effects of Pantone’s Color of The Year

FSSI logo Kelly McConville on June 12, 2020

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s name...

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How to Create a Successful Virtual Event

FSSI logo Kelly McConville on May 20, 2020

What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like...

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Increase ROI with Well-Designed Customer Documents

FSSI logo Kelly McConville on April 22, 2020

Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like...

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Top 5 Myths About Millennials and Direct Mail

FSSI logo FSSI Marketing on April 6, 2020

It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...

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Omnichannel vs. Multichannel Marketing

FSSI logo Kelly McConville on December 16, 2019

Thanks to the progression of social media and technology, there are more channels and avenues to reach customers than ever before. Whether it’s a new campaign or re-targeting effort, today’s businesses can maximize the opportunity to approach customers from multiple angles and channels – increasing brand...

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