“Marketing” Tag
Letter Printing and Mailing: Modernizing Traditional Marketing
on October 9, 2023
Communicating through mailed letters has been possible in the United States since 1775, when the first post office was established. The process and power of partnering with a letter printing and mailing company has grown and evolved since the infancy days of the postal system, sustaining relevancy with the...
Improve CX in 2022 with an Effective Customer-Focused Marketing Strategy
on January 27, 2022
Effective Customer-Focused Marketing Optimizes CX Nobody wants to do business with a company that offers an unsatisfactory customer experience (CX). Bad impressions throughout the customer journey have a huge impact on future purchases and behaviors – even more than the price or the product. In this...
The Differences Between Offset and Digital Printing
on September 8, 2021
Advancements in print technology are changing the communications playing field when it comes to quality, affordability and cutting-edge capabilities. Offset and digital printing are the major processes by which print jobs are undertaken – both utilizing four-color printing methods. Each option has its...
Leveraging Big Data in Customer Communications
on April 13, 2021
Big data is everywhere because, well — it’s BIG! Internet users, alone, generate an estimated average of 2.5 quintillion bytes (that’s A LOT - a quintillion is a number equal to 1 followed by 18 zeros) of data each day. 1 These massive data volumes are projected to double every two years. 2 All of this...
The Marketing Effects of Pantone’s Color of The Year
on June 12, 2020
Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s name...
How to Create a Successful Virtual Event
on May 20, 2020
What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like...
Top 5 Myths About Millennials and Direct Mail
on April 6, 2020
It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...
Omnichannel vs. Multichannel Marketing
on December 16, 2019
Thanks to the progression of social media and technology, there are more channels and avenues to reach customers than ever before. Whether it’s a new campaign or re-targeting effort, today’s businesses can maximize the opportunity to approach customers from multiple angles and channels – increasing brand...